24 Simple Strategies to Create a Customer Focus Website and Company

How do you create a more customer focus website or company? Is it even possible? or easy? Its not a very hard thing to do but it does require some change on how you normally do business. If you have a website and your homepage description is more company focus you can start by changing it to be more customer focus. Write as if your are talking one to one to your customer. What message do you want them to hear from you? Are you telling them the most important benefits for doing business with them? Most people don’t really care about how you got started with your company. The why is more important. Why did you start your business? Is it to help solve your customers problems? Provide exceptional service? Or offer a great product that is hard to find in the market? Or maybe offer a common product but with an added value? Photo credit: sewitsforyou Bottom line is you must be very clear about what your company’s purpose, benefits and values that you give your customers. Customers will only buy from you if you address any one or a combination of these three things. Just think: do you buy a shirt because it is a shirt made of 80%polyester and 20%elastene? Or do you buy because of the benefit you receive when wearing it such as protect from cold, looking fashionable and being decent? The answer is obvious. Selling benefits is far more important than products. Sell benefits and strive to be more customer focus. Your company will definitely prosper if you follow this approach.

So how can you create a customer focus website?

1. Describe the benefits that your customers will receive by buying from you or using your service in your about us section.
2. Use the word you and your in your homepage description.
3. Personalize your correspondences with each customer.
4. Address your customer by name (no Sirs or Madams please!).
5. Keep in touch with your customers. Simply ask “how are you doing?” and “how has business been so far?” will portray a concern supplier who cares about his customers.
6. Build your company around your customers. Ask this: what do you customers really want? Most companies think on the basis of what they perceive that the customers want.
7. Not all customers know what they want and some companies can accurately predict what their customers desires may be. That is forward thinking and good insight combined.
8. If your customer has a problem regarding any one of your products go all the way to solve it. If you have to replace the item at a loss then do so. You will build the trust of a good loyal customer. The long term gain of the customer far outweighs the short term loss of replacing the item.
9. Gather feedback from customers about his level of satisfaction with his purchase and overall business with you.
10. Ask feedback from potential customers about their real desires, expectations when doing business with you and other needs.
11. Write articles on your website which fits with your website’s and products theme. Free articles serves as a source of information for your buyers and builds credibility. An example is a website selling nutritional products can provide various articles on health topics such as tips to protect your heart and exercise as a way of life.
12. Create a forum where customer can exchange ideas, questions and feedback with each other and you.
13. Treat your customer with respect and expect the same in return.
14. Make it easy for your customer to buy from you. Make all the important information such as product pictures, description, prices and terms for doing business you readily available. Make the important links such as FAQ prominent on your webpage. Obscure links are difficult to be seen and won’t be of benefit to your customers.
15. Give free gifts to loyal customers by mail. An example is a retail owner of a baby store can give a CD with kids music compilation.
16. Create a newsletter filled with useful tips and information for your readers.
17. Create a podcast.
18. Provide exceptional customer care and service.
19. Make your customers feel important when you communicate with them.
20. Personalize your promotion to your each customer group. The worst thing you could do is send an introductory offer to a customer who has already bought from you!
21. Practice good speaking etiquette. Use appropriate language when talking to your customer either by phone or mail. And do not interrupt them when they are speaking.
22. After a sale is complete follow up with a thank you letter to express your appreciation of his purchases with your company.
23. Even if your customer is satisfied with the transaction ask him if he needs any help a few days after the sale is complete.
24. Be concerned with your customers requests. If he wants a product that you do not offer refer him to someone else. He will appreciate your effort.

Final words

Sam Walton has this to say about customers:

There is only one boss: the customer, and he (or she) can fire everyone in the company from the chairman and down, simply by spending their money somewhere else. - Sam Walton

How much emphasis you put into creating a customer focus company will determine your business prosperity and future growth. The list above are just some ideas to get you started. You can brainstorm and start a list of your own. So do you have any ideas that you would like to share with the rest of us? If yes, why not leave a comment below? I think all readers will benefit by reading the great ideas that lies in your mind.

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