How to find suppliers on Google using a different language

Sunday, September 28th, 2008 by King

Have you tried to find suppliers in the past using google and come up with the same old list of suppliers? The first 100 results that is displayed on google normally sees very little change especially in the first page of the results. If you are like most users who only search the first 10 pages you might miss out on a lot of good (but unknown or less popular) wholesale suppliers. If you are only searching in one language (i.e. English) you will be missing out on even more potential suppliers. Using a different language when searching for a supplier on google or other search engines will help you greatly in gaining trade contacts and links to many b2b websites that offer wholesale supplies and merchandise.

Use a language translation tool for the keyword(s) that you are looking for

Begin by writing down a list of keywords that you will be using to search for a supplier on search engines. For example if you are looking for a jewelry supplier the following keywords may come to mind:

• jewelry supplier
• wholesale jewelry
• jewelry manufacturer
• jewelry supplies

Once you are done with the list of keywords use any language translation tool to translate the keyword to another language. If you are looking for suppliers from China, translate the word to Chinese or if you are looking for German suppliers then by all means translate the keyword to German. The following are some websites that you could use to translate your keywords:

• Google Translate
• Babel Fish Yahoo
• E-Free Translation

I use Google’s translation tool which allows translation in 34 different languages including Spanish, Chinese, Arabic, French and German. For example, the word jewelry supplier when translated to the 5 different languages becomes as follows:

• proveedor de joyas (Spanish)
• 批发珠宝首饰 (Chinese)
• المجوهرات بالجملة (Arabic)
• fournisseur de bijoux (French)
• Schmuck Lieferanten (German)

Search using the keyword

Now that you have the keyword it is time for you to search for suppliers in Google. For convenience I have changed the result page to display 100 results. You can easily change the number of results from your google preference page.

For the sake of comparison lets go to google english to search for the term jewelry supplier and “jewelry supplier”. Note adding the inverted comers can be helpful sometimes to bring more accurate (and varied) results. Now head over to the local google website with the respective language and key in the translated keyword:

• proveedor de joyas on Google Spanish
• 批发珠宝首饰 on Google Chinese
• المجوهرات بالجملة on Google Arabic
• fournisseur de bijoux on Google French
• Schmuck Lieferanten on Google German

For example search for the term proveedor de joyas in Google Spanish and it will bring you over 248,000 results. Further refine your search by “searching for pages from Spain”. You can also search in a language other then english from Google’s main website and you will still get the results that you want. However, if you wish to refine your search to only websites from a specific country i.e. German then searching in the specific website (i.e. Google German for German and Google French for French) would be best.

Translate the whole page to a language you do understand

Okay so now you have gotten the results from google then what? Well, once you have reached the page copy and paste the URL into google’s translation tool and translate the whole page back into English. Voila you can now understand what it is you’re reading. In my case I have translated the page back into english and can easily browse and read the contents of the b2b websites easily. Whenever you arrive at a page in which you don’t understand use the google web translation tool to translate the page into english or to any other available language that you do understand.

Search for a more specific term

Although I highly recommend you to use google translation tool to translate your keywords, getting feedback from your bilingual friends for a specific term or a better translation would be best. Real people would know best which word is more commonly used or which accurately describes the product or description. So if there is an English word that you would like to translate to Spanish, first check for the translation in Google then ask your Spanish speaking friends for feedback.

Conclusion

Searching on Google using a different language is an ingenious way and an alternative approach to find new suppliers. Follow the suggestions above and increase your business trade contacts.

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